Giuseppe Faraone

The social media shift: not just for marketing anymore Every rookie thinks social media’s function ends with a shiny Instagram ad or a flashy Tweet. That’s barely scratching the surface.…

In the last ten years, we’ve witnessed a seismic shift in the Asian gambling landscape. Not just in how games are played or where they’re offered, but in who’s doing…

Enhanced odds modelling and real-time pricing Let’s get something straight — traditional oddsmaking has always been a blend of art and science. Old-timers relied on statistical models written in dusty…

How affiliate marketing powers Asia’s online betting expansion In the last fifteen years, Southeast Asia has become a hotbed for online betting growth — and make no mistake, the engine…

When folks think about gambling in Asia, they often picture Macau’s flashing neon or Singapore’s glitzy integrated resorts. But beyond that spectacle lies a far more complicated, dynamic web of…

Casino streaming and its rise in Asian gambling culture Over the last decade, traditional gambling circles across Asia have steadily transformed, and the quiet revolution powering this change isn’t found…

The modern online gambling arena has long been painted as a male-dominated space, propped up by masculine branding, aggressive advertising, and a testosterone-heavy tone. But if you’re still stuck in…

There’s a lot of smoke and mirrors when it comes to online casino loyalty schemes—and I’ve seen far too many get distracted by shiny animations and empty promises. But in…